Cohesive Strategy, Real Outcomes
Hi, I’m Simon
Cowart Co. is my consulting home—and the place where I bring senior-level marketing leadership to organizations that need clarity, momentum, and confident direction without adding another full-time executive.
I’ve spent the last two decades working at the intersection of brand, technology, and leadership—helping organizations make sense of change, show up with authority, and move forward with purpose in moments that matter.
I came up alongside the early internet, watching the connective tissue of our world form in real time. That curiosity pulled me into experimentation across early social platforms, digital communities, and emerging technologies long before they were formalized into “channels.” What stuck wasn’t the novelty—it was the challenge of building bridges: between new tools and real people, between data and decision-making, between leaders and the audiences who trust them.
Building adaptable brands
In 2013, I joined Coca-Cola’s global team during a pivotal moment as the company built one of the first industry-leading social media command centers. My role sat at the center of brand, technology, and communications—helping a global organization learn how to listen, respond, and act in real time.
I helped build and scale a global social hub network connecting more than 600 marketers across dozens of markets, supporting some of the most brand-critical moments imaginable: the Super Bowl, FIFA World Cup, the Olympic Games, and major global issues management events.
At the heart of that work was a simple idea: brands don’t earn trust by being loud—they earn it by being present, aligned, and prepared. We built systems, processes, and shared language that allowed a massive organization to move with coherence and confidence, even under pressure and at scale.
Teaching Organizations to Listen Before They Speak
After Coca-Cola, I moved deeper into social intelligence and analytics, working with enterprise brands to translate massive volumes of digital conversation into insight leaders could actually use.
The most valuable outcome often wasn’t what to say but when not to say anything at all.
This work reinforced something I still believe strongly: modern brand authority comes from judgment. From knowing when to engage, how to show up, and how to align leadership, communications, and customer experience around a shared point of view.
It’s only human nature to embrace the passion of our ideas as brand marketers, but it’s essential that we remember that ours is not the voice of an owner but of a witness to the work and meaning of the modern brand.
When brands listen well, they don’t just reduce risk,they create space for more meaningful, human experiences.
Elevating the Human Voice
As digital platforms evolved, creators and leaders became the true navigators of the modern landscape. People trust people long before they trust logos, and today that is only more true in the current environment of institutional trust erosion.
Across my work in enterprise marketing, creator engagement, digital platforms and products, and agency leadership, I’ve helped organizations understand how authentic voices — founders, executives, subject-matter experts — can become the most powerful drivers of clarity and growth when properly supported.
That doesn’t mean turning leaders into influencers or caricatures. It means helping them articulate what they know, what they believe, and why it matters — then building systems around them so that voice can earn at scale while keeping the person intact and focused on what matters.