The support your business needs to make the next right move.
Services
Senior Marketing & Growth Leadership — Without the Full-Time Overhead
Cowart Co. provides fractional, senior-level marketing and growth leadership for organizations that need clarity, structure, and momentum.
This is not outsourced task execution.
This is embedded leadership.
I partner directly with founders, executives, and small leadership teams to align brand, revenue, and operations — then build systems that move the business forward.
In other words, let’s play Simon Says and help you build and grow through contemporary marketing practices.
Typical Services
A focused outside perspective to create clarity before commitment.
This is often the first engagement. It’s designed to surface opportunities, risks, and structural gaps quickly — without requiring a long-term contract.
Modern brand authority is human-led.
People trust people long before they trust logos. This offering focuses on enabling founders and senior leaders to show up clearly, consistently, and strategically — without adding hours that don’t exist and without diluting the vision and leadership they provide.
Embedded senior marketing leadership.
For companies that need strategic direction and accountability, but don’t yet require (or want) a full-time executive hire.
Leveraging deep experience across SaaS, licensed data, content ecosystems, and enterprise negotiations. Best for organizations monetizing partnerships, content, data, or platforms.
How Engagements Typically Work
Every engagement starts with clarity.
Initial conversation
Targeted audit (if appropriate)
Defined scope of work
Monthly or project-based engagement
Most clients engage on a 3–6 month initial term, with flexible continuation options.
Who This Is For
Founder-led growth companies
B2B SaaS and technology platforms
Media and content-driven businesses
Organizations in repositioning or transition
Leadership teams who need alignment before scale
What Makes This Different
Enterprise-level experience without enterprise drag
Commercial fluency — not just brand theory
Deep understanding of partnerships, licensing, and revenue models
Systems thinking grounded in operational reality
AI-enabled workflows to increase leverage, not noise
“Simon is a true gem for any organization, which I can attest to from our three+ years of working together and serving as his manager at Coca-Cola. Simon is a digital native with a strong work ethic and a can-do attitude, namely because he “can do” just about anything—from driving relationships with global stakeholders to troubleshooting random technical issues or partnership challenges. Simon’s also a critical thinker, anticipating possible issues and proactively offering potential solutions. And finally, Simon’s personality is a breath of fresh air, lifting team spirits and making the office a more fun place in which to work. (Not always easy amidst times of uncertainty and low departmental morale.)”
— Casey Smith, Strategic People Partner
